前言
自《國際商務英語綜合教程》出版以來，它的理論性、實用性和時效性深受讀者歡迎。許多高等學校的相關專業都選它作為教材。該書于2008年首次出版，先后經過三次修訂，歷經了時間與市場檢驗。為服務新時代國家戰略發展需求，受出版社的邀約，我們用心學習最新商務政策，收集教材使用后的反饋意見，對本教材進行再次修訂。
《國際商務英語綜合教程（第四版）》以黨的二十大精神為引領，以新時期商務英語教育改革和人才培養方向為指導，參照國際商會最新政策文件，通過文中具有時效性的教學示例、合理的教學設計，有力支持商務英語教學，培養優秀的外貿人才。
全書共13章，從國際商務簡介、商務組織、經營方式、經濟學入門、競爭類型、市場經濟、國際貿易術語及定價原則、營銷、營銷組合與產品促銷、國際支付與結算、國際貿易實務簡介、外匯匯率到國際商務談判策略，每章都分門別類地介紹該章的專業知識。全書內容豐富、語言規范、專業性強、知識面廣，是高等學校商務英語、國際貿易、國際金融、市場營銷、工商管理、外企管理、涉外經濟、世界經濟等專業的英語教材。
全書包括資料豐富的課文（Text）、專業術語英文注釋（Explanatory Notes on Technical Terms）和課文配套的練習（Test Yourself）三個部分。為方便教師教學及讀者自學，這次修訂版在保持原書體例的基礎上，對部分內容進行了修訂與更新，如國際商會2020版的最新價格術語等。如需教學課件，請登錄www.uibepresources.com下載。
本教程此次修訂由湖南大學外國語學院廖瑛教授、長沙大學廖越英主筆，王青、譚敏、周煒、陳可、鄧滿秀、周麗等協助完成。在編寫過程中，本書編者參考并借鑒了國內外出版的有關資料和書籍，在此謹致謝忱。書中不妥之處歡迎同行專家和讀者指正。
Chapter 1 Brief Introduction to International Business
1. What Is Business?
2. What Is International Business?
3. The Scope of International Business Activities
4. International Risk
5. On International Business Law
6. Commercial Credit
7. On Management of International Business
8. A Brief Introduction to the WTO
Chapter 2 Business Organizations
1. Introduction
2. Sole Proprietorship
3. General Partnership
4. Limited Partnership
5. Joint Stock Company
6. Corporations
7. Transnational Corporations
Chapter 3 Ways of Business
1. Introduction
2. Wholesaling
3. Retailing
4. Franchising
5. Agency
6. Electronic Commerce
Chapter 4 A Guide to Economics
1. What Is Economics?
2. What Is Macroeconomics?
3. Monetary and Fiscal Policy
4. What Is Microeconomics?
5. The Demand Curve
6. The Supply Curve
7. The Equilibrium Price
8. Changes in Demand versus Changes in Quantity Demanded
9. Changes in Supply Versus Changes in Quantity Supplied
Chapter 5 Types of Competition
1. Pure Competition
2. Monopolistic Competition
3. Oligopoly
4. Monopoly
5. Competitive Risk Minimization
Chapter 6 The Market Economy
1. Market and Market Economy
2. Price
3. Supply and Demand
4. The Market Price
Chapter 7 International Trade Terms and Pricing Principles
1. Introduction
2. Definition of the Trade Terms in Incoterms 2020
3. How to Determine the Price for Imports and Exports?
4. Selection of Money of Account
5. Commission and Discount
6. Other Non-price Commercial Technical Terms
Chapter 8 Marketing
1. What Is Marketing?
2. The Marketing Concept
3. Marketing and Utility
4. The Target Market
5. The Industrial Market
6. Government and Institutional Markets
7. The Consumer Market
8. Classes of Consumer Goods
Chapter 9 The Marketing Mix & Product Promotion
1. The Marketing Mix
2. Product Planning
3. Pricing
4. Physical Distribution
5. Product Promotion
6. Advertising
7. Product Packaging
8. Breaking the Language Barriers
Chapter 10 International Payments & Settlements
1. Introduction
2. Credit Instruments
3. Bill of Exchange
4. Promissory Note and Cheque
5. Remittance
6. Terms and Methods of Payment in International Trade—Payment in Advance,Open Account Business, Factoring, Collection
7. Terms and Methods of Payment in International Trade—Letters of Credit (L/C)
8. Guarantee
9. Documents
Chapter 11 Brief Introduction to International Business Practices
1. Introduction
2. Business Preparatory Work
3. Business Negotiation
4. The Signing of a Contract
5. The Performance of an Export Contract
6. The Performance of an Import Contract
Chapter 12 Exchange Rate
1. Introduction
2. Direct Quotations and Indirect Quotations
3. Cross Rates
4. Spot Rates
5. Forward Rates
Chapter 13 Negotiation Strategies on International Business
1. Introduction
2. Preparations for Business Negotiation
3. Notable Problems in the Process of Negotiations
4. The Impact of Cultural Differences on International Business Negotiations
通知
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